Hi Agnes,
I like your analogy
It's like walking through the doors of a cult.
I think the same every time I have to attend a4greed. I haven't expressed it as well as you but have but I've often been put in mind of those earnest people who knock on the door with a beaming smile and attempt to get you to discuss religion (their chosen brand)or read a mind numbing leaflet full of selected tracts.
Entering a cult's temple is more apposite, I think. The earnestness, the complete ignoring of reality, the unfounded belief in their own powers, the inability to listen to or respect the beliefs of others and the unwaivering belief in their own superiority, the unnatural obeisance to a "great leader" (the blessed one - Enemma) - all of this is "cultish"
I, for my sins, have to put up with a whole day of this soon as I have been selected as a sacrificial victim on the altar of a4greed's ironically named INSPIRE course. Inspire? I already know how to breath in - on a good day I can even manage breathing out as well.
Take care.