Where do they find all these thick tanks? These ideas are straight from the classroom….. A Bloody ‘community employment champions’, this sounds like they’re going to employ the class clown as a Prefect. They also want us to earn rewards like the stars we got if we did well in junior school….. Applying this `Nudge Theory` will result in an even older theory being used called the `Punch Theory`….. When stripping away the Dignity of Mature Adults and treating them like children ….

What is a surprise is that some business commentator has fully backed this and is trying to put it to practice, his employees must be up his arse to please him to get their Stars/rewards…..

Inclusion think tank says apply ‘nudge’ theory to improve welfare to work strategies

A new report from the Centre for Economic & Social Inclusion argues that behavioural economics can be used to help improve people’s chances of moving from benefits into work. Employing BELIEF: Applying behavioural economics to welfare to work identifies a set of principles which draw upon ‘nudge theory’ – a termed coined by eminent American economists Richard Thaler and Cass Sunstein. The report recommends a number of ways in which policy can be designed to reflect how people think and act and promote positive behaviour.

The report emphasises that effective communication is critical to engaging people in welfare to work: how information is conveyed and by whom affects how well it will be received. The report recommends that employment providers appoint ‘community employment champions’ to act as mentors and possible brokers for jobseekers.

The report recommends the introduction of a rewards card for jobseekers on which they can accrue points for achieving short-term goals. These points can be converted to cash payments on sustaining employment. This new approach to incentives would enable jobseekers to see the effects of behaviour in the short term on the worth of a longer term gain.

Source; IndusDelta